Why Most Tech Startups Don’t Have a Marketing Problem. They Have a Commercial Growth Problem.
If your first instinct when growth stagnates is to put more pressure on the marketing department, you’re probably solving the wrong problem. After working with high-growth technology, SaaS, and cybersecurity businesses, I’ve found that most startups don’t actually have a marketing problem. They have a commercial growth problem. Marketing is only one lever of growth. […]