Why Traditional Growth Models Are Failing & How To Fix It
There was a time when scaling a technology business followed a familiar formula: Build a great product. Hire a marketing team. Increase advertising spend. Generate more leads. Expand the sales team. Raise another investment round. For years, this approach worked. Today, it doesn’t. Founders are discovering that the strategies which fuelled growth a decade ago […]
Rethinking Growth: Why the Chief Growth Officer Has Become Essential to Technology Businesses
For more than two decades, technology companies have scaled by following a familiar formula: build a compelling product, raise capital, invest heavily in marketing, recruit sales talent, and pursue growth at speed. Today, that formula is no longer enough. Markets have matured. Capital is more selective. Customer acquisition costs have increased dramatically, buying committees have […]
Why Most Tech Startups Don’t Have a Marketing Problem. They Have a Commercial Growth Problem.
If your first instinct when growth stagnates is to put more pressure on the marketing department, you’re probably solving the wrong problem. After working with high-growth technology, SaaS, and cybersecurity businesses, I’ve found that most startups don’t actually have a marketing problem. They have a commercial growth problem. Marketing is only one lever of growth. […]